Handle with care
The pattern
This still is filed under Image carries the claim.
Define
One image does the entire argument. Copy, if any, is a caption, not a second ad.
Mechanism
Pictorial claim. The picture is readable as a sentence. If we need a paragraph, we picked the wrong picture.
Verdict
The idea is visual and the surface is a poster, a feed, or a silent frame.
Why it works
The whole argument is one borrowed object. A shipping tag already means fragile, insured and someone else's property, so tying it to a steering wheel transfers all of that meaning onto the act of driving without writing a word of explanation. Because the metaphor carries the message, the headline can be the tag's stock phrase rather than a slogan someone had to invent. Scaling the wheel far past life size and cropping it makes the driver's own hands the implied missing element, which puts the reader inside the frame.
Steal this when
Reach for this when you need a behavior change and there is an everyday object that already carries the attitude you want. Put the object in the reader's hands at the wrong scale and let its stock wording become your headline.