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Image carries the claim

Evite accidentes

commons.wikimedia.orgpublic-domain-us

The pattern

This still is filed under Image carries the claim.

Define

One image does the entire argument. Copy, if any, is a caption, not a second ad.

Mechanism

Pictorial claim. The picture is readable as a sentence. If we need a paragraph, we picked the wrong picture.

Verdict

The idea is visual and the surface is a poster, a feed, or a silent frame.

Read the pattern

Why it works

The headline is an outcome, the foot band is the rule, and the picture in between is the price of breaking it. Tilting ACCIDENTES so it rises to the right makes the word behave like the skid it names, which is why a single abstract noun can hold the center of the sheet. The only red in the scene is the lamp flame and the blood, so the eye is pulled from the light source to the body along the exact line of the collision. Setting the actual instruction as a solid reversed footer separates advice from decoration and leaves the reader with one sentence to remember.

Steal this when

Use this when a safety or compliance rule is ignored because the consequence feels abstract. Name the outcome at the top, show one specific casualty in the middle, and reserve a hard-edged footer for the rule itself.

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