Maxim Bar, Munich - poster
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
The figure is cropped and enlarged until the chair and the man overflow the frame, so the poster reads as one silhouette from across a street - the Sachplakat reduction, one object, one name, nothing else. Almost all detail is deleted and then spent deliberately in three places: the monocle, the orange drink and the buckled shoes, which is where the character is actually built. The long diagonal cane is the only line crossing the composition and it ties the lettering corner back to the figure, keeping the eye from leaving at the right edge. There is no claim, no offer, no adjective - the address is the entire call to action, on the assumption that the picture has already decided whether you belong there.
Steal this when
Use this when a venue or a membership sells on who else is inside, not on price or product. Draw the target customer as he wants to be seen, cut everything except the name and the address, and let the picture do the qualifying.