Liebig's Extract of Meat trade card
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
The statistic and the picture say the same thing twice, once in numbers and once in quantity you can see - jars flung across the sheet until they read as abundance rather than as individual objects. Gold-on-gold suppression of the company name is deliberate: the jar labels carry the identification, so the buyer learns the pack rather than the corporate name, which is what she has to recognise at the counter. The allegorical figure supplies borrowed classical authority and, more practically, an excuse for motion - she is the reason the jars are in the air. Setting the only sentence in unornamented black caps against all that ornament makes it the last thing read and the only thing remembered.
Steal this when
Use this when your strongest asset is adoption volume and nothing else needs saying - state the number once, plainly, and let the visual dramatise the same quantity instead of adding claims. Also worth stealing when the pack, not the company, is what a buyer must recognise: show the pack repeatedly and let the corporate name recede.