Kaloderma soap, jelly and powder - poster
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
One ink plus black is the whole system: the picture is made of tones of the pink and the lettering is the only black on the sheet, so the names cannot be lost however busy the drawing gets. Spacing three product names around a single figure sells the range as a routine and makes the bathroom shelf, not the unit, the thing being bought. The maker's signature is drawn at headline scale and crosses the figure, so a corporate name becomes the closing gesture of the picture rather than a footnote.
Steal this when
Use this when you sell a range whose items are bought together: show one figure in the situation of use, letter the product names around them instead of showing packs, and let a single accent colour carry all the atmosphere so the names hold the only contrast on the page.