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Iconic figure claim

Father Goose, his book, verse by L. Frank Baum, pictures by W. W. Denslow - poster

The pattern

This still is filed under Iconic figure claim.

Define

A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.

Mechanism

Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.

Verdict

Poster scale, outdoor, packaging at a glance

Read the pattern

Why it works

The empty left field is the device: it gives the marching geese somewhere to come from and turns the sheet into a left-to-right sentence that ends on the figure and then drops onto the credits. Repeating one simple outlined shape six times makes a motif that stays legible at distance where a single detailed drawing would not. The palette is held to orange, red and brown on grey, so the orange feet act as a rhythm of accents leading the eye. Splitting the credit into two equal halves around the monogram gives the illustrator the same billing as the author, which was the commercial point of the poster for Denslow.

Steal this when

Steal this when you want a horizontal piece to be read in a direction, such as a header, a banner or a wide slide. Leave most of the field empty, use a repeated simple shape as the runway, and land the eye on the one figure and then the credit.

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