Chiozza e Turchi, fabricants de savons, Pontelagoscuro, Italie" by Adolfo Hohenstein (1854-1928). Color lithograph advertising poster in French for Chiozza e Turchi soap manufacturers
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
The product is never shown, only its effect, and the effect is the single most seductive thing soap does. The bubble is placed at the exact optical centre of the girl's gaze so the reader's eye is routed through her face to the demonstration. The whiplash border is not decoration, it is the same bubbles enlarged and abstracted, which means the frame and the argument are one object instead of two. The trademark crest is deliberately whispered in shadow so the poster stays an image and the legal mark does not compete with it.
Steal this when
Use this when the product itself is visually dull and its result is beautiful, so you sell the outcome and let the pack mark recede. Also use it when you want ornament to earn its keep by being made out of the product rather than sitting around it.