Event symbol poster

The pattern

This still is filed under Event symbol poster.

Define

A symbol or allegory that makes an event feel like a destination. Not a timetable. A magnet.

Mechanism

Attraction by emblem. Date and venue ride under a picture that already means come.

Verdict

We are filling a room, a night, or a run of dates

Why it works

The title is drawn, not just printed: a liner sails over a blue swell toward a rising sun while corn stalks stand at its foot, so ALIEN CORN reads as a picture of something from across the sea set down among the corn. The sun's yellow returns in the title and in the disc that holds the word now, which ties the three together and makes the disc the call to go. The venue sits at the top in the heaviest letters, so the one practical fact is read first.

The big idea

An ocean liner sails in above corn stalks, turning the title into a picture: something from across the sea set down in farm country.

The offer

Sidney Howard's "Alien Corn" at the Mayan Theatre, playing now. No prices or dates are shown.

The proof

The author credit, BY SIDNEY HOWARD, and the Federal Theatre Project W.P.A. seal.

Lines from the ad

"ALIEN CORN"

MAYAN THEATRE

now!

Steal this when

When your title or name holds two ideas you can draw side by side, so the image explains it before anyone reads the copy.