Event symbol poster

The pattern

This still is filed under Event symbol poster.

Define

A symbol or allegory that makes an event feel like a destination. Not a timetable. A magnet.

Mechanism

Attraction by emblem. Date and venue ride under a picture that already means come.

Verdict

We are filling a room, a night, or a run of dates

Why it works

The picture acts out the title: a herald in a plumed cap blows a long trumpet whose banner unrolls over a skyline of fairy-tale turrets, which is how a storybook kingdom announces that a hero is born. The look tells a passer-by this is a light, romantic show before the words Romantic Musical confirm it. In the lettering, orange is used only for A HERO IS BORN and ADELPHI THEATRE, so the two facts that matter jump out of the blue, and the price line, 25¢ to $1.10, sits openly at the foot.

The big idea

A herald trumpets the news over a fairy-tale town, so the poster itself announces that a hero is born and a storybook musical has arrived.

The offer

Seats for the romantic musical at the Adelphi Theatre, 54th Street east of 7th Avenue, priced 25¢ to $1.10.

The proof

Named credits: a musical by Theresa Holburn from an original story by Andrew Lang, music by A. Lehman Engel, lyrics by Agnes Morgan; a Federal Theatre imprint.

Lines from the ad

A HERO IS BORN

A Romantic Musical by Theresa Holburn

ADELPHI THEATRE

Steal this when

When your event has a clear genre or mood that one picture can announce, and cost is a question worth answering on the poster itself.

The emotion

Written to Excitement. It does neither clearly.

A herald trumpeting over fairy-tale turrets promises a storybook night and the price line is open, 25¢ to $1.10, but no date or curtain time says when to go.