For Every Fighter a Woman Worker - Care for Her through The YWCA" poster
The pattern
This still is filed under Donor guilt appeal.
Define
The donor is asked to feel the cost of not giving, then given a precise act that relieves it.
Mechanism
Obligation then release. Close kin to problem-agitate-solve, aimed at a gift rather than a purchase. Handle with care.
Verdict
The need is real, the ask is specific, and the donor can act today.
Why it works
The prominent blue triangle instantly connects the poster to the YWCA. The woman holding both an airplane and a shell visually establishes her crucial role in producing war material, justifying the appeal to care for her.
Steal this when
You are fundraising for a support organization and need to show the value of the people they support.