Use It Up-Wear It Out-Make It Do" poster
The pattern
This still is filed under Civilian war-duty equate.
Define
A civilian act (saving, making, staying quiet) is framed as the same duty as the front.
Mechanism
Moral equate. The small act inherits the gravity of the large one. The ask is ordinary. The meaning is not.
Verdict
We need mass compliance on an unglamorous behavior and can honestly tie it to a shared stake.
Why it works
Models the exact behavior desired (repairing clothes) in a relatable, domestic scene, while the slogan provides a memorable, rhythmic maxim for conservation.
Steal this when
You need to establish a new set of everyday habits; use a catchy, rhythmic slogan paired with a clear visual demonstration of the behavior.