US World War II poster against labor discrimination - Americans All" poster
The pattern
This still is filed under Civilian war-duty equate.
Define
A civilian act (saving, making, staying quiet) is framed as the same duty as the front.
Mechanism
Moral equate. The small act inherits the gravity of the large one. The ask is ordinary. The meaning is not.
Verdict
We need mass compliance on an unglamorous behavior and can honestly tie it to a shared stake.
Why it works
The visual uses a diverse array of recognizable ethnic surnames surrounding a unified effort to build a tank. This visually proves the headline "Americans All" and reinforces the presidential quote against labor discrimination by showing that the war effort relies on everyone.
Steal this when
You need to unify a diverse audience around a common cause by highlighting how all their individual contributions are essential to the larger goal.