Eat More Cottage Cheese...You'll Need Less Meat...A Postal Card Will Bring Recipes...Cottage Cheese or Meat? Ask Your Pocketbook!" poster
The pattern
This still is filed under Civilian war-duty equate.
Define
A civilian act (saving, making, staying quiet) is framed as the same duty as the front.
Mechanism
Moral equate. The small act inherits the gravity of the large one. The ask is ordinary. The meaning is not.
Verdict
We need mass compliance on an unglamorous behavior and can honestly tie it to a shared stake.
Why it works
It uses a clear, visual infographic to prove a specific nutritional claim (protein equivalence). By answering the economic objection ('ASK YOUR POCKETBOOK'), it aligns patriotic duty with household thrift.
Steal this when
You need to persuade people to switch habits by proving the alternative is objectively equivalent or superior in a specific, measurable way.