America has plenty--If it is used wisely!" poster
The pattern
This still is filed under Civilian war-duty equate.
Define
A civilian act (saving, making, staying quiet) is framed as the same duty as the front.
Mechanism
Moral equate. The small act inherits the gravity of the large one. The ask is ordinary. The meaning is not.
Verdict
We need mass compliance on an unglamorous behavior and can honestly tie it to a shared stake.
Why it works
Combines patriotic symbolism (the flag) with the tangible output of conservation (the soldier's gear). It acknowledges America's wealth but adds a crucial condition, turning abundance into a responsibility rather than an excuse for waste.
Steal this when
You need to encourage thrift in an environment of perceived abundance; visually link the abstract resources to the specific, critical end-product that needs them.