Kodak Means Photography With the Bother Left Out.
The pattern
This still is filed under Campaign line as series.
Define
One line that can be replayed across executions so the campaign is a family, not a one-off.
Mechanism
Repeatable frame. Each ad is a verse. The line is the chorus. Recognition compounds because the structure is stable.
Verdict
We will run more than one execution and need them to add up in memory.
Why it works
The picture sells the payoff rather than the purchase - the man is not taking photographs, he is enjoying them months later by the fire, which is the actual thing the buyer wants. The caption "AS TOLD BY HIS KODAK" makes the camera the narrator, so the product is positioned as an author of memory rather than a device. The copy then widens the occasion deliberately, from the holiday to Christmas, winter evenings, the house party and the serial story of the children, converting a seasonal purchase into a year-round one. Only after the emotional case is made does the slogan arrive to answer the practical objection in one line.
Steal this when
Your buyer already wants the outcome and is stalled on the hassle. Show the payoff scene rather than the product in use, widen the occasion so the purchase is not tied to one moment in the year, and put the ease claim last as the release rather than the pitch.