Demonstration ad

The pattern

This commercial ad is filed under Demonstration ad.

Define

The product does the arguing. The viewer sees the thing work, not a slogan about the thing working.

Mechanism

Proof by performance. The claim is the action: a visible, testable result the reader can replay.

Verdict

We can show a result in seconds

Why it works

A paper slip marked Invoice for Approval feeds into the top of the phone and comes out the bottom as Claims Approved, while the screen between them confirms the claim was submitted. The paperwork a claim used to need is drawn passing through the app, so خدماتنا في راحة بيتك is shown as a before and after, not stated as a feature.

The big idea

The paperwork goes into the phone and the approval comes out: a reimbursement claim now runs through the Bupa app from home.

The offer

Submit financial reimbursement claims, upload files and update bank details in the new Bupa app, any time and anywhere. Download the app now.

The proof

The app's claim screen reading Your claim has been successfully submitted, with a reference number, and a footer noting supervision by the Saudi Arabian Monetary Authority.

Lines from the ad

خدماتنا في راحة بيتك

Our services, in the comfort of your home

يمكنك تقديم طلبات التعويض وتحميل الملفات من خلال التطبيق بكل سهولة الآن

You can now submit claims and upload files through the app with ease

Claims Approved

Steal this when

Use this when an app replaces a paper process and you can show the paper going in one side and the result coming out the other.

The emotion

Written to Stress. It makes the Say move.

It draws the chore being handed off: a paper slip marked Invoice for Approval goes into the phone and comes out Claims Approved, with claims, uploads and bank details done from home.