Payment plan as offer

The pattern

This commercial ad is filed under Payment plan as offer.

Define

The installment structure is the headline, not a footnote under a cash price.

Mechanism

Affordability architecture. Monthly number, tenure, and what is included do the closing. Kin to price-anchoring, but the product is the plan.

Verdict

The cash price would stall the household and a real plan exists: property, auto, education, elective care.

Why it works

The headline does the whole sale in one phrase, 'مشترياتك قسطها مع اكسترا', and an oversized 3D 0% stands in for the argument. The products are the costly kind households usually spread out (a washer, a TV, an iPhone), so the reader prices their own case at once. The fine print states the 33.63% card APR, the 1,000 to 100,000 SAR limits and the end date, so the zero reads as a term, not a trap.

The big idea

A 0% profit installment plan tied to one retailer turns a washing machine, TV or phone from eXtra into a monthly payment on an anb credit card.

The offer

Turn eXtra purchases into installments at 0% profit margin for up to 12 months with anb credit cards, 1,000 to 100,000 SAR per transaction, 9 August to 31 December 2026.

Lines from the ad

قسطها مع anb

Split it with anb

مشترياتك قسطها مع اكسترا

Split your purchases into installments with eXtra

حوّل مشترياتك من اكسترا إلى أقساط مريحة بـ 0% هامش ربح حتى 12 شهراً

Turn your eXtra purchases into easy installments at 0% profit margin for up to 12 months

Steal this when

When a card or installment provider partners with one retailer and can lead with a single zero-cost installment number on that store's big-ticket goods.