Scarcity close

The pattern

This commercial ad is filed under Scarcity close.

Define

A real limit (time, units, seats, eligibility) that makes delay cost something.

Mechanism

Loss of option. The close is the disappearing chance, not a louder adjective. Fake scarcity is a different and worse pattern.

Verdict

The limit is true

Why it works

Exact campaign dates, 21 to 30 September 2026, and a Capital Market Authority licence number sit under a single prize, so the draw feels official and time-boxed rather than an open-ended giveaway. The image asks for one thing, شارك وادخل السحب (take part and enter the draw), and leaves the steps to the caption: follow both Alinma accounts, repost, and comment with the hashtag.

The big idea

One iPad Air, ten dated days and a licensed draw: Alinma Capital turns the National Day weekend into a follow, a repost and a comment.

The offer

A draw for an iPad Air: follow Alinma Capital and Alinma, repost, and comment Alinma Capital with the Alinma weekend hashtag. Campaign runs 21 to 30 September 2026.

The proof

The draw is printed as licensed by the Capital Market Authority, licence number 37-09134.

Lines from the ad

iPad Air

شارك وادخل السحب

Take part and enter the draw

وبكذا تدخل السحب

And that is how you enter the draw

Steal this when

Use it when a single-prize draw must feel dated and official, and the entry steps can live in the caption while the image stays on the prize.

The emotion

Written to Excitement. It makes the Say move.

One iPad Air, exact dates of 21 to 30 September 2026 and a licence number frame the draw, and the image asks one thing, take part and enter, with the steps in the caption.