Scarcity close

The pattern

This commercial ad is filed under Scarcity close.

Define

A real limit (time, units, seats, eligibility) that makes delay cost something.

Mechanism

Loss of option. The close is the disappearing chance, not a louder adjective. Fake scarcity is a different and worse pattern.

Verdict

The limit is true

Why it works

The mechanism is scarcity spread across time rather than one draw: naming five separate Alinma accounts and promising a different prize every day turns a single weekend into a reason to keep checking multiple feeds instead of entering once and forgetting. Turn on notifications converts a passive follow into an active subscription to the campaign itself.

The big idea

The National Day weekend is spread across five Alinma accounts, with new prizes each day for followers who keep watching where it lands next.

The offer

Varied prizes every day of the Alinma weekend for Saudi National Day 96, across Alinma Capital, alinma pay, Alinma Business, iz and iz Business. Turn on notifications to follow.

Lines from the ad

كل يوم جوائز متنوعة

Varied prizes every day

فعّل التنبيهات

Turn on notifications

وتابع وين بيكون الويكند

And watch where the weekend will be

Steal this when

Use this when you have several linked accounts and want a shared campaign to pull traffic across all of them, not just one.

The emotion

Written to Excitement. It does neither clearly.

It gives one step, turn on notifications, and a promise of varied prizes every day across five accounts, but never says which prizes, on which days, or how a follower wins one.