Mail-order catalog

The pattern

This commercial ad is filed under Mail-order catalog.

Define

A catalog that is the store: browse, choose, order, without a clerk and often without a website.

Mechanism

Assortment as argument. Density, numbering, and an order path do the closing. The book is the funnel.

Verdict

We have a range, remote buyers, and a way to take the order on the same object.

Why it works

Every product sits in its own bordered box with a photo, a name in Arabic and English, and a price in a bold starburst tag, so the whole flyer reads as a single price list rather than twelve separate ads competing for attention. Three items, minced beef, banana, and tomato, carry a small number 1 badge marking them as this-week-only, which pulls the eye to the deals worth acting on first inside a page full of options. The slogan كثر ووفر, buy more and save, sits above a mountain of stacked cartons, turning bulk buying itself into the visual argument before a single price is read.

The big idea

Buy more, save more: a trolley piled with cartons under كثّر ووفّر, then twelve boxed prices, makes bulk buying itself the reason to visit.

The offer

Othaim Cash and Carry prices from 17 to 30 September 2026, such as Alrajhi basmati 10 kg at 61.99 and tomatoes at 2.99 per kg. Riyadh and Qassim only, while stocks last.

Lines from the ad

كثّر ووفّر

Buy more and save

عروض حصرية في الرياض - القصيم

Exclusive offers in Riyadh and Qassim

وفّر أكثر

Save more

Steal this when

Use this when you have a wide, real assortment and price is the actual reason to choose this store over the next one, and a dense, scannable grid beats one polished hero shot.