Seasonal offer first

The pattern

This commercial ad is filed under Seasonal offer first.

Define

The season is the offer. National Day, back-to-school, Hajj travel, White Friday. The calendar leads. The SKU follows.

Mechanism

Occasion-first merchandising. When the market is already shopping, burying the number loses to whoever puts 30% in the first line.

Verdict

A real regional occasion will move the category

Why it works

'كيلو علينا وكيلو عليك' (one kilo on us, one kilo on you) turns a plain buy-one-get-one into a split of the bill between shopper and store, which reads friendlier than '1+1 free' alone. Stacking six items, apples, pomegranate, onion, eggplant, cherry tomato, cabbage, each with its own price and a repeated red badge, lets a shopper scan the whole flyer for the item they actually came for instead of reading one hero product. Naming Monday as the day for the deal gives a weekly rhythm shoppers can plan around rather than a one-off sale.

The big idea

A kilo on us and a kilo on you: Othaim's Monday fresh festival makes six produce items buy one, get one free.

The offer

Buy one, get one free on six fresh items at Othaim and Hyper Othaim, Monday only from 7 am, such as 2 kg of Gala apples for 7.99 riyals; quantities limited per customer.

Lines from the ad

كيلو علينا وكيلو عليك

A kilo on us and a kilo on you

1+1 مجاناً

1+1 free

مهرجان يوم الاثنين الطازج

Monday fresh festival

Steal this when

Use when a grocery flyer needs to move several produce items at once and a recurring weekday, not a countdown, is the urgency.