Question headline

The pattern

This film is filed under Question headline.

Define

The first line is a question the reader was already asking, or one they cannot leave unanswered.

Mechanism

Open loop plus recognition. A good question is the reader's objection, spoken first by us.

Verdict

We know the real objection and can answer it in the next breath.

Why it works

The opening question, لو معاك 3000 جنيه هتعمل بيهم ايه, makes the viewer run the comparison themselves: a scooter for the traffic, a phone, cash at home, an ordinary bank account. The draw then arrives as the option that keeps the money and adds a chance, and كسبان كسبان sums it up so the jackpot never reads as a gamble with the deposit.

The big idea

Saving 3,000 pounds in an account beats spending it or keeping it at home, because the same deposit earns interest and an entry into a 5 million pound draw.

The offer

Open a current or savings account: every 3,000 pounds deposited is one entry into the 5 million pound grand draw in February 2019, and the money earns interest. Call 1364.

Lines from the ad

ما تفوتش الفرصة وافتح حساب جاري أو توفير

Don't miss the chance: open a current or savings account

يعني كسبان كسبان وفلوسك بتزيد

So you win either way, and your money grows

لو معاك 3000 جنيه هتعمل بيهم إيه

If you had 3,000 pounds, what would you do with them?

Steal this when

When a savings or deposit product adds a prize draw and needs to show that the saver keeps the money whether or not they win.

The emotion

Written to Hope. It makes the Say move.

The 5 million dream comes with a path: open an account, each 3,000 pounds is one entry, the draw is in February 2019, and every saver keeps the money with interest.