Seasonal offer first

The pattern

This film is filed under Seasonal offer first.

Define

The season is the offer. National Day, back-to-school, Hajj travel, White Friday. The calendar leads. The SKU follows.

Mechanism

Occasion-first merchandising. When the market is already shopping, burying the number loses to whoever puts 30% in the first line.

Verdict

A real regional occasion will move the category

Why it works

The voiceover opens on the occasion, 'حان وقت الاستراحة', before the price, so the offer arrives as the plan for the holiday rather than as a discount. Film clips sell the titles, and the price is one round number for a set of five, which is easier to judge than a per-film rate.

The big idea

The school holiday is a break that needs filling, and Invision fills it with a fixed bundle: five chosen films for 30 riyals.

The offer

Invision's holiday offer: five selected films to watch for 30 riyals in total, on stc's TV service, during the holiday.

Lines from the ad

لا تفوت الفرصة واستمتعوا بعرض الإجازة

Don't miss the chance, enjoy the holiday offer

خمس أفلام مميزة فقط بثلاثين ريالاً

Five standout films for only 30 riyals

حان وقت الاستراحة والتمتع بأفضل الأفلام

Time for a break and the best films

Steal this when

When a content or rental service needs to turn a known holiday window into a fixed bundle people can buy in one decision.