تأمين موتور فليكس ضد الغير
The pattern
This film is filed under Demonstration ad.
Define
The product does the arguing. The viewer sees the thing work, not a slogan about the thing working.
Mechanism
Proof by performance. The claim is the action: a visible, testable result the reader can replay.
Verdict
We can show a result in seconds
Why it works
The screen does the explaining: a locked third-party base and add-on tiles, each with its own price from 25 to 100 riyals, so the buyer sees the cost of every choice before calling anyone. Opening on Fahad and the car he wanted gives the menu a person to build it for. The description's 'لا تفكر ولا تحتار' names the confusion insurance usually brings, and the priced grid is the answer to it.
The big idea
Motor Flex turns third-party car insurance into a menu: a fixed base, then seven covers the driver adds one by one, each with its price on screen.
The offer
Motor Flex from Tawuniya: third-party cover as the base plus 7 optional covers, including roadside assistance, towing, driver accident, glass, theft, malicious damage, floods and hail, priced 25 to 100 riyals each.
The proof
Shows the policy builder itself: the locked base, the add-on tiles and a price beside each one.
Lines from the ad
أول تأمين ضد الغيرThe first third-party insurance
موتورفليكس من التعاونية يبدأ معاه بتأمين الطرف الثالثMotor Flex from Tawuniya starts him with third-party cover
Steal this when
When a product is sold as a base plus options: show the builder on screen with a price on every option, so choosing feels like control, not upselling.
The emotion
Written to Confusion. It makes the Say move.
It answers the buyer's confusion, 'لا تفكر ولا تحتار', with a plain frame: every cover named on its own tile with its own price, no jargon.