بثقتكم..حققنا النجاحات وتخطينا الصعوبات، ووصلنا إلى 15 سنة من الإنجازات.. ومازلنا مستمرين
The pattern
This film has no pattern name yet.
Why it works
The voiceover returns to خمستعش سنة after every line, so the number works as a chorus and each verse adds one reason: challenges, the pandemic, competition, staff and passengers. Placing the pandemic footage in the middle turns the anniversary into a survival story, and the close, ومستمرين, points the claim at the future, not only the past.
The big idea
The number 15, said again and again, is the case for the airline: it came through the hardest stretch the world has faced and is still flying.
The proof
Fifteen years of operation, and pandemic footage of crews in protective suits as the hardest stretch the airline came through.
Lines from the ad
خمسة عشر سنة ومستمرينFifteen years, and still going
كانت 15 سنة مليئة بالانجازات والنجاحاتIt was 15 years full of achievements and successes
واجهنا فيها أصعب مراحل على عالمناIn them we faced the hardest stages our world has seen
Steal this when
When a brand marks a round anniversary after a hard period and wants the count of years to argue for its reliability.
The emotion
Written to Pride. It makes the Avoid mistake.
The film mentions همة موظفين and ثقة مسافرين, but the 15 years of achievements stay the airline's own; travelers are thanked rather than given the credit.