Ladies' note book and calendar / World's Dispensary Medical Association.
The pattern
This still is filed under Utility premium.
Define
The free thing is kept because it works (a calendar, a tool, a template) and the brand rides along.
Mechanism
Usefulness as media. Frequency of use is frequency of exposure. Distinct from a keepable card: here the object has a job.
Verdict
We can give something people will actually use next week.
Why it works
The sensational '$500 Reward' headline functions as an ultimate, unignorable guarantee that arrests attention. Once inside, the piece combines practical utility (a notebook) with empathetic, highly specific copy that speaks directly to the exhaustion of the target audience.
Steal this when
You have a product that solves a painful, chronic problem, and you want to use an audacious guarantee to overcome deep consumer skepticism.