Hostetter's Illustrated United States Almanac (1890)
The pattern
This still is filed under Utility premium.
Define
The free thing is kept because it works (a calendar, a tool, a template) and the brand rides along.
Mechanism
Usefulness as media. Frequency of use is frequency of exposure. Distinct from a keepable card: here the object has a job.
Verdict
We can give something people will actually use next week.
Why it works
It provides genuine utility (an almanac) to ensure it stays in the home for a full year. The advertising warns against imitations, positioning the product as the premium, authentic choice.
Steal this when
You are creating a utilitarian content-marketing piece designed to be kept and referenced long-term.