CloverCream is not merely a brand of cream powder but a life's ideal : make it yours / with the compliments of the sole manufacturer, the Associated Phosphate Manufacturers Ltd.
The pattern
This still is filed under Utility premium.
Define
The free thing is kept because it works (a calendar, a tool, a template) and the brand rides along.
Mechanism
Usefulness as media. Frequency of use is frequency of exposure. Distinct from a keepable card: here the object has a job.
Verdict
We can give something people will actually use next week.
Why it works
Combines an extremely elevated, almost philosophical claim with a practical, everyday desk item (a blotter and ruler), keeping the brand visible.
Steal this when
Using useful desk or home accessories to maintain daily brand visibility, elevating mundane products with grandiose slogans.