The jeopardy of life is immensely increased without such a simple precaution as Eno's Fruit Salt.
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Eno framed his effervescent saline powder not as an occasional laxative, but as an essential daily shield against blood poisoning and fever. The stark contrast between minimal daily effort and fatal neglect compelled readers to adopt the product as routine morning habit.
Steal this when
Steal this when contrasting a frictionless micro-habit against catastrophic downstream consequences to drive daily product compliance.