The absent-minded beggar" / [Bovril Limited].
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Bovril sponsored Rudyard Kipling's patriotic Boer War ballad, tying corporate donations directly to soldier welfare funds. Sponsoring a viral cultural phenomenon positioned the beef extract as an active, compassionate partner in national sacrifice.
Steal this when
Steal this when backing a major cultural or charitable phenomenon to generate massive public goodwill and brand loyalty.