The "Hazeline" brand of the active principles distilled from the bark of witch hazel, hamamelis virginiana... / Burroughs Wellcome and Co.
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Burroughs Wellcome trademarked a proprietary distillation of witch hazel, branding it as a refined hemostatic and soothing agent for mucosal inflammation. Presenting clinical endorsements from hospital surgeons elevated a traditional folk remedy into an ethical pharmaceutical.
Steal this when
Steal this when re-engineering traditional natural remedies into standardized, branded clinical preparations supported by professional endorsements.