Sunlight" : savon de ménage : Espagne.
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Adapted for the Spanish domestic market, the copy localized washing habits while preserving Lever's core promise of effortless foam and fabric protection. Clear visual demonstrations crossed language barriers and taught continental households how to use pre-packaged soap bars.
Steal this when
Steal this when introducing a consumer product into a new regional market where visual demonstration overcomes unfamiliarity.