Sunlight painting book : washing scenes in many lands / with the compliments of Lever Brothers Ltd, Port Sunlight.
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Lever engaged children directly with outline illustrations of international laundry traditions designed for watercolor painting. The interactive activity brought brand imagery into the parlor, turning young family members into vocal advocates for Sunlight soap.
Steal this when
Steal this when designing participatory creative collateral that involves children while exposing parents to continuous brand placement.