Printers' Ink, Nov 8, 1928 (Vol. 145, No. 6): "Where Are We Going in Advertising?" by Raymond Rubicam
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Raymond Rubicam questioning commercial advertising trends on the eve of the Great Crash. Warning against cynical formulaic copy urges agencies to respect consumer intelligence and artistic craft.
Steal this when
When challenging lazy, formulaic agency advertising tropes in favor of fresh artistic originality.