Printers' Ink, Nov 30, 1911 (Vol. 77, No. 9): "Turning Office Correspondence into Sales Letters" by Sherwin Cody
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Sherwin Cody teaching companies to turn routine correspondence into sales opportunities. Training daily office typists to write friendly, persuasive letters turns routine mail into revenue.
Steal this when
When transforming everyday customer support correspondence into active relationship building.