Printers' Ink, Nov 18, 1915 (Vol. 93, No. 7): "John E. Powers on 'Wanamaker Style'
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
John E. Powers explaining the foundational principles of Wanamaker retail advertising. Insisting that store advertising must read like honest news transforms department store credibility.
Steal this when
When writing retail store advertisements that read like objective, reliable community news.