Printers' Ink, May 3, 1905 (Vol. 51, No. 5): telephone company campaign reproduced from the original advertisements written by John E. Powers
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
John E. Powers' pioneering telephone campaign educating business owners on telephone utility. Showing how daily telephone communication saves hours of messenger travel drives commercial adoption.
Steal this when
When educating conservative businesses on adopting disruptive communication technology.