Printers' Ink, Mar 21, 1929 (Vol. 146, No. 12): "Does Retail Store Advertising Need Overhauling and Revising?" by Theodore F. MacManus
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Theodore MacManus challenging retail store price wars. Arguing that endless comparative price slashing erodes customer respect urges retailers to build enduring institutional reputation.
Steal this when
When steering a retail brand away from destructive price wars toward institutional reputation.