Printers' Ink, Jan 6, 1892 (Vol. 6, No. 1): "A Publisher's Experience as an Advertiser" by Cyrus H. K. Curtis
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Cyrus Curtis sharing personal experiences advertising publications. Proving that consistent advertising investment built publishing empires convinces reluctant business leaders to invest.
Steal this when
When convincing conservative business owners to invest boldly in consistent print advertising.