Printers' Ink, Jan 29, 1925 (Vol. 130, No. 5): "Five Truths about Advertising That Have Been Definitely Proved" by Bruce Barton
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Bruce Barton outlining five enduring truths about advertising. Reminding agencies that human nature remains constant across generations keeps commercial copy focused on timeless desires.
Steal this when
When grounding contemporary marketing strategy in timeless, unchanging human emotional desires.