Printers' Ink, Aug 3, 1916 (Vol. 96, No. 5): "Goodrich Tire Advertising" by John E. Kennedy, with coverage of Goodrich copy
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
John E. Kennedy analyzing reason-why automobile tire advertising. Proving that explaining rubber compounding and fabric tread construction sells tires over poetic claims sets an industry benchmark.
Steal this when
When marketing technical automotive hardware by detailing internal construction quality.