Printers' Ink, Aug 19, 1926 (Vol. 136, No. 8): "Ordinary Common Sense, A. D. Lasker Says, Is Guiding Force in Catering to Consumer Reaction
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Albert Lasker defining advertising as ordinary common sense and salesmanship in print. Demystifying agency pretension focuses copywriters on delivering compelling reasons to buy.
Steal this when
When stripping away decorative agency jargon in favor of direct, common-sense sales arguments.