Printers' Ink - issue of 1925-01-01 (Vol 130, Iss 1)
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Mid-twenties analysis of consumer installment financing and installment selling copy. Teaching advertisers to promote low monthly terms expands high-ticket appliance markets.
Steal this when
When marketing expensive consumer durable goods through accessible monthly payment terms.