Printers' Ink - issue of 1924-01-03 (Vol 126, Iss 1)
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Evaluating emerging consumer radio broadcasting and dealer merchandising tie-ins. Case studies show that retail point-of-sale displays coordinated with radio broadcasts multiply sales.
Steal this when
When coordinating retail point-of-sale shelf displays with broadcast advertising schedules.