Printers' Ink - issue of 1918-01-03 (Vol 102, Iss 1)
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Analyzing wartime conservation copy and corporate institutional goodwill campaigns. Showing that keeping brand names active during product shortages preserves post-war market leadership.
Steal this when
When maintaining brand advertising awareness when inventory is temporarily unavailable.