Printers' Ink - issue of 1908-01-01 (Vol 62, Iss 1)
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Post-Panic of 1907 advertising strategies analyzing resilient consumer goods. Documenting that essential staples survive financial shocks while luxuries stall guides client media allocation.
Steal this when
When repositioning consumer products as non-negotiable household essentials during downturns.