Printers' Ink - issue of 1899-01-04 (Vol 26, Iss 1)
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Evaluating streetcar card advertising visibility and passenger dwell time. Proving that passengers read short rhyming placards during transit establishes urban streetcar advertising.
Steal this when
When proving the high advertising dwell time of short placards in public transit cars.