Printers' Ink - issue of 1898-01-05 (Vol 22, Iss 1)
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Investigating patent medicine advertising expenditure and consumer psychology. Exploring why emotional testimonials generate massive repeat sales educates commercial brand builders.
Steal this when
When studying high-converting testimonial frameworks to strengthen consumer brand trust.