Petroleum : its origin, uses, and future development a highly interesting sketch / published by the Chesebrough Manufacturing Co.
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Scientific monograph educating consumers on refined petroleum jelly applications. Explaining how purified petroleum soothes burns and protects leather turns an industrial discovery into a domestic staple.
Steal this when
When educating the public on multi-purpose household uses for a newly discovered chemical substance.