I never travel without" Fry's pure concentrated cocoa & milk chocolate : of world-wide reputation / J.S. Fry & Sons Ltd.
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
The indispensable traveler's companion providing instant nourishment on the road. Framing solid milk chocolate and cocoa as portable travel fuel captures active touring consumers.
Steal this when
When positioning chocolate and cocoa confectionery as indispensable emergency travel provisions.
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